Client-Led
Every programme starts with the individual. MICTO adapts to where the person is, not where a curriculum says they should be.

Founder & Lead Coach, MICTO
Connect on LinkedInMichael's interest in psychology first evolved while coaching young people and families in the areas of behaviour and performance. With an MSc in Applied Coaching Psychology and Positive Psychology, and over 20 years of experience in mentoring, coaching, and consulting, he has built a significant track record of identifying and developing talent.
He created MICTO with the aim of making transformational performance coaching a prominent part of the wellbeing benefits offered to young people working with multi-disciplinary agencies and employees within corporate spaces.
Michael brings a rare combination of academic rigour and frontline experience. His career spans youth intervention, corporate coaching, and organisational leadership — giving him a practical understanding of what motivates people at every stage.
MICTO was born from a simple observation: motivation doesn't fail loudly. It fades quietly, and most people never notice until performance already declines. Traditional coaching often focuses narrowly on behaviour — MICTO goes further by uncovering the motivational intelligence that sits beneath it.
Michael's work helps people quickly understand three things: how to challenge their own limitations, why the strong or fragile drive behind performance matters, and how workplace and life environments shape inner motivation.
The goal is clear — to understand, measure, and manage motivation before it becomes a performance problem. Whether working with a young person navigating transition or a senior leader seeking sustainable delivery, the approach is the same: client-led, tech-driven, wisdom-rooted.
Every programme starts with the individual. MICTO adapts to where the person is, not where a curriculum says they should be.
Structured diagnostics, AI-assisted session packs, and clear dashboards give coaches and leaders the tools to act with confidence.
Grounded in applied psychology, positive psychology, and over two decades of real-world coaching experience.
Ready to see what MICTO can do?
Whether you're an individual, a team lead, or a professional working with young people — there's a path for you.